China Mulls Upping Film Quota by 10
Beijing, February 9th (Hollywood Reporter)

The decision to allow 44 foreign releases into the massive market could come as early next month.

The decision to allow 44 foreign releases into the massive market could come as early next month.

The Film Bureau in Beijing looks set to raise the quota of foreign movies allowed into China by 10 movies to 44 films, a sign of growing openness in the world’s second-biggest box-office market.

“We are examining raising the quota of foreign movies right now, probably by around 10 films. It’s being discussed but we haven’t made a decision yet,” a source tells THR.

Raising the quota could do much to improve relations between Hollywood and China, which have been tense in the past few months over difficulties regarding payment and a screening scheduling that favors local products.

While no deadline for the increase could be confirmed, the quota could be raised as soon as March, when China’s annual parliament, the National People’s Congress (NPC) gathers in Beijing’s Great Hall of the People.

In February 2012, China raised the number of overseas movies allowed to screen in China by 14 to 34 on a revenue-sharing basis, making way for more 3D and Imax titles.

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Source: Hollywood Reporter

Chinese Authorities Tighten Rules for Box Office Reporting
Beijing, January 23rd (Hollywood Reporter)

The country’s industry watchdog issues guidelines to prevent theaters from underreporting ticket sales to dodge taxes and cheat distributors.

China’s entertainment industry watchdog has introduced new rules clamping down on movie theaters manipulating box office data, viewership figures and other forms of fraud related to ticket sales.

The State General Administration of Press, Publication, Radio, Film and Television (SGAPPRFT) has issued a circular with a new standard on the technicalities of managing cinema ticket sales. The rules are aimed at stopping tax avoidance by falsifying the numbers of moviegoers and reporting artificially reduced ticket sales.

“Film distributors should conduct routine inspections of cinemas and report those that break the rules whenever and wherever they are discovered. Persistent or severe offenders may have their licenses revoked,” the watchdog said, quoted by the Xinhua news agency.

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Source: Hollywood Reporter

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