The Walt Disney Co., which is building a theme park in China, said Tuesday it had joined an initiative to develop Chinese animation productions.
The US entertainment giant and the state-backed China Animation Group have launched a project to develop animation content for the Chinese and other markets, Disney said in a statement.
Chinese Internet giant Tencent would help market the productions, to be developed for television, film and digital platforms, it said.
“Disney’s involvement builds on our expertise and long term commitment to nurture the local original animation industry,” Andy Bird, chairman of Walt Disney International, said in the statement.
Source: Channel News Asia